Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
As more organizations prioritize state advocacy for the foreseeable future, a strong team is essential for success. This session delves into current key priorities for state advocacy, and if it's the "new normal" for legislative strategy. Explore how to balance efforts across multiple states, navigate budget considerations, and build a robust state advocacy approach that […]
Advocacy advertising can be one of the most powerful tools in your arsenal, but only if the strategy behind it is as sharp as the creative. This session breaks down what's working in advocacy ads today, from targeting and budget allocation to navigating the increasingly complex rules around political categorization of issue-based content.
