Growing Good Grass: The Art of Cultivating Local Champions

As digital noise makes it harder to reach lawmakers through volume alone, the strategic cultivation of grasstops advocates is becoming one of the most important investments an advocacy team can make. This session explores how organizations are identifying, training, and engaging local champions — and how recent shifts in political strategy are reshaping the grasstops […]

Trust as Strategy: The Art and Science of Organizational Credibility

Public trust in institutions is at historic lows. For advocacy organizations, credibility isn't just nice to have, it's the foundation of influence. This session explores how organizations can take a strategic, evidence-informed approach to building trust with skeptical audiences while also leaning on the relational, human side of credibility that no data point can replace.