Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
Advocacy work is deeply relational and often defies traditional metrics, but leadership still needs to see results. This session tackles one of the most persistent challenges in the field: how to translate the often intangible impact of advocacy into language and reporting that resonates with internal decision-makers.
In an era of AI-generated content and polished brand narratives, audiences are hungry for stories that feel real. But "authentic" doesn't mean unstrategic, and getting the balance right between genuine and on-message is one of the hardest creative challenges in advocacy communications. This session explores how organizations are capturing and sharing stories that connect emotionally […]
