Deep Dive 2

Deep Dive Breakout 2: Audience Mapping and Targeting: Building a Symphony of Data Points to Succeed at Surround Sound Advocacy

How can audience mapping help you target policymakers and the contacts in their circle? What role do paid media placements and influencer engagement campaigns have in getting lawmakers’ attention. Most importantly, where can we find the data to shape it all? Notes: Panelists Genevieve Thompson, National Down Syndrome Society – moderator William Townsend, American Petroleum […]

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Deep Dive Breakout 2: Dial Your Budgets up to 11: Optimizing Every Dollar

What are some creative budget hacks and tips of the trade that can help you create a big bang for your buck? Share your nifty tools that help you work smarter and cheaper. What are the paid budget items that are actually worth every penny? Notes: Introductions Jennifer McGarry, The Leukemia and Lymphoma Society Colleen

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Deep Dive Breakout 2: This Session is Quacked: Getting Through a Lame Duck Congress

A lame-duck Congress is your last chance to accomplish your advocacy goals before sine die. How can we navigate a lame-duck Congress with an effective advocacy strategy? What advocates do you tap on when you’re in a time crunch and need to have a large impact? Learn how a crisis management approach helps prioritize capabilities

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