Deep Dive Breakout 2: Audience Mapping and Targeting: Building a Symphony of Data Points to Succeed at Surround Sound Advocacy
How can audience mapping help you target policymakers and the contacts in their circle? What role do paid media placements and influencer engagement campaigns have in getting lawmakers’ attention. Most importantly, where can we find the data to shape it all? Notes: Panelists Genevieve Thompson, National Down Syndrome Society – moderator William Townsend, American Petroleum […]