Deep Dive 2

When traditional recruitment channels start to plateau, it’s time to experiment. This session explores how advocacy teams are finding and engaging new advocates through emerging platforms, creative outreach strategies, and fresh messaging, and how to bring new voices into the fold without overwhelming your team’s bandwidth.

When every news cycle brings a new crisis, keeping your audiences and stakeholders focused on your policy issues is as much a strategic discipline as it is a creative challenge. This session explores how advocacy teams are cutting through political noise — connecting their issues to larger conversations, maintaining relevance, and ensuring their message doesn’t

Today’s audiences respond to cultural signals as much as policy facts — and the organizations that understand this are finding new ways to make their issues resonate. This session explores how advocacy teams can borrow from the marketing playbook, applying trend-driven creative strategies to increase the accessibility and reach of policy communications.

AI for advocacy continues to be an evolving topic, but for many teams AI tools have become an integral part of their workflow. For practitioners that are still wary, a lot of the confusion is in how to get quality outputs and understanding the ‘what’ of your overall ask. This session dives into the practical

Search is changing, and so is the way your audiences, journalists, and even lawmakers encounter information. As AI-generated answers become a default source, organizations that understand generative engine optimization will have a major advantage in shaping the narrative around their issues.  

A smart digital budget can completely transform your advocacy impact. This session provides essential guidance on building cost effective budgets for digital campaigns, including social media ads and media buys. Learn how to maximize your return on investment, plan for unforeseen needs, and justify budget flexibility to empower your advocacy team for optimal digital impact.

In a crowded information landscape, compelling stories are a game-changer for advocacy teams. This session focuses on harnessing the power of advocate stories to generate impactful earned and owned media moments. Learn how to craft narratives for op-eds, letters to the editor, TV features, social media, and podcasts, ensuring your team effectively amplifies your message

The game of advocacy is constantly reshaped by internal and external shifts. This session addresses how strong advocacy teams maintain effectiveness amidst significant change, such as key personnel departures or altered access to government information. Discover strategies for preserving team morale and productivity, ensuring your advocacy remains impactful even when the landscape is in flux.

Strategic partnerships can be game-changers. This session delves into how advocacy teams can effectively leverage the influence of celebrities, issue champions, and micro/macro-influencers to amplify their message and expand their reach, as well as explore strategies for identifying the right influencers who align with your cause and resonate with your target audience.

In a high-stakes political climate, maintaining advocacy momentum is a continuous game. This session focuses on strategies for converting energetic members into highly trained and sustained advocates. Explore effective engagement and training tactics for grassroots and grasstops advocates, ensuring your advocacy team can adapt to an evolving landscape and maximize long-term impact.