Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
When traditional recruitment channels start to plateau, it's time to experiment. This session explores how advocacy teams are finding and engaging new advocates through emerging platforms, creative outreach strategies, and fresh messaging, and how to bring new voices into the fold without overwhelming your team's bandwidth.
In an era of AI-generated content and polished brand narratives, audiences are hungry for stories that feel real. But "authentic" doesn't mean unstrategic, and getting the balance right between genuine and on-message is one of the hardest creative challenges in advocacy communications. This session explores how organizations are capturing and sharing stories that connect emotionally […]
Today's audiences respond to cultural signals as much as policy facts — and the organizations that understand this are finding new ways to make their issues resonate. This session explores how advocacy teams can borrow from the marketing playbook, applying trend-driven creative strategies to increase the accessibility and reach of policy communications.
