Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
A smart digital budget can completely transform your advocacy impact. This session provides essential guidance on building cost effective budgets for digital campaigns, including social media ads and media buys. Learn how to maximize your return on investment, plan for unforeseen needs, and justify budget flexibility to empower your advocacy team for optimal digital impact.
In a crowded information landscape, compelling stories are a game-changer for advocacy teams. This session focuses on harnessing the power of advocate stories to generate impactful earned and owned media moments. Learn how to craft narratives for op-eds, letters to the editor, TV features, social media, and podcasts, ensuring your team effectively amplifies your message […]
The game of advocacy is constantly reshaped by internal and external shifts. This session addresses how strong advocacy teams maintain effectiveness amidst significant change, such as key personnel departures or altered access to government information. Discover strategies for preserving team morale and productivity, ensuring your advocacy remains impactful even when the landscape is in flux. […]
