Deep Dive Breakout 2: Narrative Power: Amplifying Advocacy Through Compelling Earned and Owned Media

In a crowded information landscape, compelling stories are a game-changer for advocacy teams. This session focuses on harnessing the power of advocate stories to generate impactful earned and owned media moments. Learn how to craft narratives for op-eds, letters to the editor, TV features, social media, and podcasts, ensuring your team effectively amplifies your message and drives public engagement.