Professional-led Sound Bath Meditation
Meet in the atrium at the start time. Please bring your own yoga mats, as a small number of provided mats will be available for guests.
Schedule
Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
16 events found.
General Session: Building an Advocacy Strategy with an Edge
The rules of advocacy are being rewritten in real time. For advocacy professionals working at the state and federal level, success today demands more than a solid playbook — it requires the ability to read the moment, adapt in real time, and build strategies that can withstand an unpredictable environment. In this panel conversation, senior […]
Industry Topic Roundtable Discussions
The industry roundtable discussions allow for attendees to get to know each other and the Summit's sponsors by giving them the opportunity to discuss questions and topics related to the advocacy industry.
The State Playbook: Building a Multi-State Advocacy Strategy That Scales
As more organizations prioritize state advocacy for the foreseeable future, a strong team is essential for success. This session delves into current key priorities for state advocacy, and if it's the "new normal" for legislative strategy. Explore how to balance efforts across multiple states, navigate budget considerations, and build a robust state advocacy approach that […]
Vibe-Coded: The Creative Science of Trend-Driven Advocacy
Today's audiences respond to cultural signals as much as policy facts — and the organizations that understand this are finding new ways to make their issues resonate. This session explores how advocacy teams can borrow from the marketing playbook, applying trend-driven creative strategies to increase the accessibility and reach of policy communications.
Measuring What Matters: Communicating Advocacy Impact
Advocacy work is deeply relational and often defies traditional metrics, but leadership still needs to see results. This session tackles one of the most persistent challenges in the field: how to translate the often intangible impact of advocacy into language and reporting that resonates with internal decision-makers.
Lunchtime Speaker: To Be Announced
More information coming soon!
Putting the AD in ADvocacy: The Science of Political and Issue Advertising
Advocacy advertising can be one of the most powerful tools in your arsenal, but only if the strategy behind it is as sharp as the creative. This session breaks down what's working in advocacy ads today, from targeting and budget allocation to navigating the increasingly complex rules around political categorization of issue-based content.
Signal Through the Noise: The Science of Staying Relevant in a Crowded Policy Landscape
When every news cycle brings a new crisis, keeping your audiences and stakeholders focused on your policy issues is as much a strategic discipline as it is a creative challenge. This session explores how advocacy teams are cutting through political noise — connecting their issues to larger conversations, maintaining relevance, and ensuring their message doesn't […]
Unpolished on Purpose: The Art of Authentic Advocacy Storytelling
In an era of AI-generated content and polished brand narratives, audiences are hungry for stories that feel real. But "authentic" doesn't mean unstrategic, and getting the balance right between genuine and on-message is one of the hardest creative challenges in advocacy communications. This session explores how organizations are capturing and sharing stories that connect emotionally […]
Explore Annapolis
Boat cruise attendees can meet in the lobby at 3:15 to walk over together to the dock.
10th Anniversary Gala
Meet back at the Governor Calvert House Atrium for a gala reception and dinner!