Deep Dive 3

Regulatory issues can be wonky and hard for potential advocates to comprehend. This session will look at ways to demystify regulatory advocacy and channel high-quality public comments to regulators. We will also discuss ways to build successful relationships with career regulators. Moderator: Jon Simons (NCTA – Internet & Television Association)  Panelists: Rachel Feinstein (Jewish Community […]

Social media continues to be among the most important instruments in surround sound advocacy. How do you build social media content to get lawmaker’s attention? What are some successful examples of lawmaker engagement on social media that we can learn from? What are comms directors looking for when interacting on social media? Erin Fernandez, Children’s

In-district meetings and state advocacy days are a cost-conscious way to grow advocates into leaders. Learn key takeaways on developing successful state and in-district meetings, tips on how to make in-state programming engaging and successful, and what key metrics to gather. This session will also cover building In-district meetings into your overall advocacy program. Notes:

Thought leaders are the original influencers. How can you turn industry experts and organization leaders into powerful ambassadors for advocacy? And how can we help advocacy champions harness their engagement with lawmakers and their peers to emerge as thought leaders themselves? What are ways to use LinkedIn and other social platforms for thought leadership? Speakers:

A special round table discussion led by a leading PAC practitioner. This session will discuss the integral role PACs play within a ‘Surround Sound’ strategy. Hear from other PAC practitioners about new PAC marketing ideas and how to address many of the challenges PACs face in a changing Congressional landscape. Participants:  Moderator: Joe Joiner, CTIA