Deep Dive 1

Not everything in advocacy needs to be new. Some of the most effective strategies are the ones that have stood the test of time. Knowing which fundamentals to double down on is just as important as knowing what to innovate. This session brings together practitioners to discuss what’s still working, what’s been retired, and where […]

Advocacy advertising can be one of the most powerful tools in your arsenal, but only if the strategy behind it is as sharp as the creative. This session breaks down what’s working in advocacy ads today, from targeting and budget allocation to navigating the increasingly complex rules around political categorization of issue-based content.

As more organizations prioritize state advocacy for the foreseeable future, a strong team is essential for success. This session delves into current key priorities for state advocacy, and if it’s the “new normal” for legislative strategy. Explore how to balance efforts across multiple states, navigate budget considerations, and build a robust state advocacy approach that

Public trust in institutions is at historic lows. For advocacy organizations, credibility isn’t just nice to have, it’s the foundation of influence. This session explores how organizations can take a strategic, evidence-informed approach to building trust with skeptical audiences while also leaning on the relational, human side of credibility that no data point can replace.

As digital noise makes it harder to reach lawmakers through volume alone, the strategic cultivation of grasstops advocates is becoming one of the most important investments an advocacy team can make. This session explores how organizations are identifying, training, and engaging local champions — and how recent shifts in political strategy are reshaping the grasstops

The intensity of current political issues can lead to burnout, but a strong team is a resilient team. This session focuses on fostering internal wellness and psychological safety within your advocacy unit. Explore strategies for creating healthy team dynamics, addressing the concerns of partisan employees in non-partisan organizations, and initiating crucial conversations with leadership to

The game has changed, and AI is a new powerful player. This session delves into the practical applications of AI to enhance the efficiency and reach of advocacy teams. Learn how to leverage AI for faster, more cost-effective operations, while also addressing crucial considerations for responsible and ethical AI integration within your advocacy strategy.

As more organizations prioritize state advocacy for the foreseeable future, a strong team is essential for success. This session delves into current key priorities for state advocacy, and if it’s the “new normal” for legislative strategy. Explore how to balance efforts across multiple states, navigate budget considerations, and build a robust state advocacy approach that

The game of advocacy often calls for a quick draw. This session is dedicated to rapid response planning, preparing your advocacy team to mobilize swiftly and effectively for emerging issues. Learn from real-world scenarios, identify best practices, and understand what organizations did right—and what they wished they’d done—to ensure your team is always ready to

The political landscape is more partisan than ever, changing the rules of engagement. This session delves into the critical task of maintaining an effective advocacy strategy in a divisive environment. Share insights and best practices for balancing neutral advocacy in a non-neutral world, empowering your team to navigate politicization with resilience and strategic foresight.