Deep Dive 1

Public trust in institutions is at historic lows. For advocacy organizations, credibility isn’t just nice to have, it’s the foundation of influence. This session explores how organizations can take a strategic, evidence-informed approach to building trust with skeptical audiences while also leaning on the relational, human side of credibility that no data point can replace.

Not everything in advocacy needs to be new. Some of the most effective strategies are the ones that have stood the test of time. Knowing which fundamentals to double down on is just as important as knowing what to innovate. This session brings together practitioners to discuss what’s still working, what’s been retired, and where

When every news cycle brings a new crisis, keeping your audiences and stakeholders focused on your policy issues is as much a strategic discipline as it is a creative challenge. This session explores how advocacy teams are cutting through political noise — connecting their issues to larger conversations, maintaining relevance, and ensuring their message doesn’t

As more organizations prioritize state advocacy for the foreseeable future, a strong team is essential for success. This session delves into current key priorities for state advocacy, and if it’s the “new normal” for legislative strategy. Explore how to balance efforts across multiple states, navigate budget considerations, and build a robust state advocacy approach that

As digital noise makes it harder to reach lawmakers through volume alone, the strategic cultivation of grasstops advocates is becoming one of the most important investments an advocacy team can make. This session explores how organizations are identifying, training, and engaging local champions — and how recent shifts in political strategy are reshaping the grasstops