Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
Advocacy advertising can be one of the most powerful tools in your arsenal, but only if the strategy behind it is as sharp as the creative. This session breaks down what's working in advocacy ads today, from targeting and budget allocation to navigating the increasingly complex rules around political categorization of issue-based content.
Advocacy work is deeply relational and often defies traditional metrics, but leadership still needs to see results. This session tackles one of the most persistent challenges in the field: how to translate the often intangible impact of advocacy into language and reporting that resonates with internal decision-makers.
AI for advocacy continues to be an evolving topic, but for many teams AI tools have become an integral part of their workflow. For practitioners that are still wary, a lot of the confusion is in how to get quality outputs and understanding the 'what' of your overall ask. This session dives into the practical […]
