10th Anniversary Gala
Meet back at the Governor Calvert House Atrium for a gala reception and dinner!
Our Advisory Committee is comprised entirely of industry practitioners who have a demonstrated passion for public affairs and advocacy. The Advisory Committee will be tasked to challenge traditional thinking, to recommend topics and presenters that are at the leading edge of innovative advocacy, and to find featured speakers from outside our industry who can offer new and unique perspectives.
Meet back at the Governor Calvert House Atrium for a gala reception and dinner!
For those attending the boat cruise, please meet in the lobby after sessions conclude. We will walk down as a group promptly at 3:10 pm to The Piers at 1 Prince George St.
Advocacy advertising can be one of the most powerful tools in your arsenal, but only if the strategy behind it is as sharp as the creative. This session breaks down what's working in advocacy ads today, from targeting and budget allocation to navigating the increasingly complex rules around political categorization of issue-based content.