Opening Keynote: The New Media Playbook for Advocacy in Washington

Opening Remarks
Cat Proulx (Beekeeper Group)

The Washington media landscape is evolving as audiences, policymakers, and political insiders increasingly turn to trusted individual voices rather than traditional institutions for information and insight. In this session, award-winning political journalist Rachael Bade shares her perspective on the rise of new media and her own professional pivot within this changing environment.

Through this conversation, attendees will learn what this shift means for advocacy and public affairs professionals, including how organizations can engage with emerging media voices that have the ear of key decision-makers.

Featuring:
Rachael Bade, Award-Winning Journalist