Lunchtime Speaker: Field Notes From a Controversial Scientist: Splitting the Atom of Public Opinion

When your issue comes pre-loaded with public skepticism, the facts alone won’t save you. Scientists working in controversial fields, such as nuclear energy, have spent decades figuring out how to build trust with hostile audiences, reframe entrenched narratives, and find the crack in the door that can lead to better understanding of the science. In this session, interdisciplinary physical scientist Ben McGee brings field-tested insights from the front lines of science communication to the advocacy world, exploring how perception shapes the options available to communicators — and what it actually takes to change it.

Featuring:

Ben McGee, Astrowright Spaceflight Consulting