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Check-in and Networking Coffee with Light Breakfast
July 30, 2025 @ 8:00 am
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9:50 am
Opening Keynote: The Game Has Changed: A Different World for Advocacy
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Date:
July 30, 2025
Time:
8:00 am - 9:50 am
Event Category:
Day 1 Schedule
Event Tags:
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Transition Break
Closing Keynote: How ‘Good Conflict’ Can Advance Your Advocacy Mission
Check-in and Networking Coffee with Light Breakfast
Opening Keynote: The New Media Playbook for Advocacy in Washington
Networking Break
Growing Good Grass: The Art of Cultivating Local Champions
Generative Engine Optimization (GEO): The New Earned Media
The Coalition Calculus: Navigating Partnerships in a Volatile Political Environment
Lunchtime Speaker: Beyond the Field: The 30-Year Legacy of the Poet-Athlete
Trust as Strategy: The Art and Science of Organizational Credibility
The Science of the Prompt: AI Tools for Policy and Legislative Analysis
The Art of the Nonpartisan Ask: GOTV Messaging in a Contentious Cycle
Networking Roundtable Discussions
General Session: Advocacy Amplified
Local Annapolis Restaurant Dining
Professional-led Sound Bath Meditation
Breakfast
General Session: Building an Advocacy Strategy with an Edge
Industry Topic Roundtable Discussions
The State Playbook: Building a Multi-State Advocacy Strategy That Scales
Vibe-Coded: The Creative Science of Trend-Driven Advocacy
Measuring What Matters: Communicating Advocacy Impact
Lunchtime Speaker: To Be Announced
Putting the AD in ADvocacy: The Science of Political and Issue Advertising
Signal Through the Noise: The Science of Staying Relevant in a Crowded Policy Landscape
Unpolished on Purpose: The Art of Authentic Advocacy Storytelling
Explore Annapolis
10th Anniversary Gala
Professional-led Beginner Yoga Class
General Session: Hot Takes: Bold Predictions for the Future of Advocacy
Tried and True Approaches to Legislative and Regulatory Engagement
New Channels, New Advocates: The Creative Science of Recruitment
Opening Keynote: The Game Has Changed: A Different World for Advocacy
Deep Dive Breakout 1: The Evolving Playbook: Navigating Partisanship with a Resilient Advocacy Team
Deep Dive Breakout 2: Let's Play Another Round: Building and Sustaining Advocacy Momentum and Impact
Deep Dive Breakout 3: Building Digital Literacy: Empowering Your Advocates to Spot and Combat False Information
Lunchtime Speaker: Forging Forward: Leading at Every Level
Deep Dive Breakout 1: Equipping Teams for Rapid Response in a Dynamic Environment
Deep Dive Breakout 2: Influencer Impact: Amplifying Advocacy Teams with Champions and Celebrities
Deep Dive Breakout 3: Regulatory Resilience: Navigating the Shifting Agency Landscape
Present with Purpose: Strategic Speaking for Government Affairs Professionals
Evening Cocktail Reception
The Game Has Changed for Congress: How Lawmakers Are Navigating the 'New Normal'
Deep Dive Breakout 1: State Advocacy Strategy: Mastering the Evolving Legislative Game
Deep Dive Breakout 2: Adapting to the New Rules: Sustaining Advocacy Teams Through Transformative Change
Deep Dive Breakout 3: The New Digital: Equipping Advocacy Teams for the Next Frontier of Online Engagement
Hive of Productivity: What Bees Can Teach Us About Extraordinary Teamwork
Deep Dive Breakout 1: Can AI be an Advocacy Ally? Empowering Teams for Smarter, Faster Impact
Deep Dive Breakout 2: Narrative Power: Amplifying Advocacy Through Compelling Earned and Owned Media
Deep Dive Breakout 3: Forging Powerful Coalitions in a Challenging Climate
Crab Feast Dinner
Ready for Anything: Building Agile, Creative Teams You Can Trust
Deep Dive Breakout 1: Team Fortitude: Building Resilience and Preventing Burnout in High-Stakes Advocacy
Deep Dive Breakout 2: Building Better Budgets for Digital Campaigns: Social Media, Display Ads, and More
The Ripple Effect: Athlete Perspective on Teamwork, Trust, and Advocacy
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